How effective are these marketing strategies on you?
May 18, 2010
Reciprocity
a marketing tool where you give people something of value for free, they reciprocate by purchasing your product or service.
Ex. “get a free camera when you subscribe to our magazine for two years.”
No credit card requierd
“one month of free Internet service”
.” If the Internet service performs well, the prospective customer feels an obligation to sign up.
Scarcity
There is a limited amount of the item available. After those are gone, the item will not be available. “urgency” implies Scarcity. For example, “this offer will be honored only for a limited time”.
Commitment
A prospective customer makes that first commitment towards purchasing the product by requesting the free information. The free information they receive is designed to entice them to take the next step.
Have you ever been tricked by any of these scam and what do you think tricked you?
Filed under: Polls & Surveys
8 Comments Leave a Comment
1.
goffy | May 21, 2010 at 7:54 pm
none work on me.
2.
KAE | May 23, 2010 at 4:55 pm
nope, i’ve never fell for any of ‘em
3.
kitti-kitti | May 26, 2010 at 5:45 am
just big red lettered word SALE!!!!!! gets me every time
4.
shoshana | May 26, 2010 at 7:35 pm
I have been tricked. The word “free” is a mighty powerful word in the English lexicon. Now, I know the definition of the word “free” is not to be taken literally in regards to marketing.
5.
maggie3 | May 29, 2010 at 6:25 pm
I try not to give in to those strategies.
6.
Mokey | May 29, 2010 at 8:42 pm
None of those. But whatever Starbucks is doing works on me.
7.
Just For Fun | May 30, 2010 at 8:57 pm
I **** marketing “deals”! Just give me a good product at a fair price, and I will be yours forever!
8.
Dee X | June 1, 2010 at 5:02 am
NO..these things don’t do anything for me..im not one to fall for stuff….i took Marketing and also work in Retail so i know all the tricks..ppl run when they see me entering their stores :-”
do they work on u?
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