What department buys are approves the use of viral ads or interactive campaigns for consumer brands?
May 17, 2010
I am talking about interactive viral web sites for consumer brands, web games, web apps, etc. I am interested in being involved with this type of marketing campaign though I would like to stay on the corporate or client side of marketing. So, I am wondering what type of position I need to go after in order to commision this type of creative and work on such high visibility integrated marketing campaigns.
Filed under: Financial Services
2 Comments Leave a Comment
1.
jeffros98gt | May 18, 2010 at 12:00 pm
marketing ask for a marketing manager
2.
j_kent_hutchison | May 19, 2010 at 10:03 am
Don’t mess with “gate keepers”. Develop a one-page summary of your proposal; inlcude one additional page with a thumbnail of the story board.
Present it directly to the owner, president, CEO.
Alternative marketing works — but anyone but the owner, president, CEO will more than likely resist change in marketing direction on viral web sites, etc.
I love the idea.
Leave a Comment
XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>
TrackBack URL | RSS feed for comments on this post.